How We Make Money
1001Casino.com is a free resource for players. We do not charge readers to access our casino reviews, guides, or comparisons. Instead, we earn revenue through affiliate partnerships with online casinos.
What Is Affiliate Marketing?
When you click a link on our site and sign up at an online casino, we may receive a commission from that casino. This is called affiliate marketing, and it's a standard business model for comparison websites across many industries.
The commission we receive comes from the casino's marketing budget - it does not cost you anything extra. You receive the same bonuses and terms as any other player.
Does This Affect Our Reviews?
No. Our editorial team operates independently from our commercial partnerships. Here's how we ensure integrity:
Editorial Independence
- No pay-for-play: Casinos cannot pay for positive reviews or higher rankings
- Rejected partnerships: We have declined affiliate relationships with casinos that failed our quality standards
- Negative reviews stay published: We don't remove critical reviews when casinos complain
- Real testing: Every casino is tested with real money by our review team
What We Consider in Rankings
Our casino rankings are based on:
- Licensing and regulatory compliance
- Player safety and security measures
- Game selection and software quality
- Bonus fairness (wagering requirements, terms)
- Payment processing speed and reliability
- Customer support quality
- Mobile experience
- Player feedback and complaint history
Commission rates are not a ranking factor. A casino offering us higher commissions will not rank above a better casino offering lower commissions.
Types of Compensation
We may receive compensation in the following ways:
Revenue Share
We receive a percentage of the net revenue generated by players who sign up through our links. This is ongoing for as long as the player remains active at the casino.
Cost Per Acquisition (CPA)
We receive a one-time fixed payment when a player signs up and makes a qualifying deposit through our links.
Hybrid Deals
Some partnerships combine a smaller CPA with a smaller revenue share percentage.
Affiliate Links
Links to online casinos on 1001Casino.com are affiliate links unless otherwise stated. These links contain tracking codes that identify us as the referral source.
You can identify affiliate links by:
- "Visit Casino" or "Claim Bonus" buttons
- Links that go through tracking domains before redirecting to the casino
- Links within casino review pages
Informational links (such as to gambling regulators or support organizations like BeGambleAware) are not affiliate links.
Our Commitment to You
Despite earning money through affiliate partnerships, our primary commitment is to you, the reader. We believe that:
- Honest reviews build long-term trust
- Recommending bad casinos would harm our reputation
- Players who have good experiences return to our site
- Integrity is more valuable than short-term commissions
If you ever feel a review is inaccurate or misleading, please contact us. We take feedback seriously and will investigate.
Questions?
If you have questions about our business model or how we maintain editorial independence, email us at contact@1001casino.com.
Last updated: March 2026